Cookie Policy

This Cookie Policy explains how PTG Marketing (“we,” “us,” or “our”) uses cookies and similar technologies on our website. By accepting cookies via our cookie banner and using our website, www.ptg-marketing.com, you consent to the use of cookies as described in this policy.

Legal Basis for Processing Personal Data

For individuals within Switzerland: Our processing of personal data complies with the revised Swiss Federal Act on Data Protection (revFADP) and the Swiss Telecommunications Act (TCA). Generally, the processing of personal data under Swiss law is permissible without a specific legal basis, provided it adheres to the principles of lawfulness, good faith, transparency, and proportionality. However, for the use of non-essential cookies (such as those used for extensive analytics, advertising, and tracking), we rely on your explicit consent as our justification for processing, particularly where such technologies may contribute to profiling.

For individuals within the European Economic Area (EEA) and the UK: Our legal basis for processing personal data via cookies is governed by the General Data Protection Regulation (GDPR) and the ePrivacy Directive.

For Performance, Functional, Analytics, and Targeting/Advertising Cookies: Our legal basis is strictly your explicit consent (Art. 6(1)(a) GDPR). These cookies are disabled by default and will only be placed on your device if you actively opt-in via our cookie consent banner. You have the right to withdraw this consent at any time by updating your cookie preferences.
For Strictly Necessary Cookies: Our legal basis is our legitimate interest (Art. 6(1)(f) GDPR) in ensuring the security, functionality, and basic operation of our website, or to take steps to fulfill a contract with you.

What are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently, as well as to provide information to website owners.

Types of Cookies We Use

Essential Cookies: These cookies are necessary for the functioning of our website. They enable basic features such as page navigation, secure areas, and online transactions.
Performance and Analytics Cookies: We use these cookies to collect information about how visitors use our website, including which pages are visited most frequently, the time spent on each page, and any error messages encountered. This information helps us improve the performance and functionality of our website.
Functional Cookies: These cookies allow our website to remember your preferences, such as language selection or user-specific settings, to provide you with a more personalized experience.
Third-Party Cookies: Our website utilizes cookies from trusted third-party services to analyze website traffic, securely process form submissions, and deliver targeted advertising. These third-party cookies are subject to the respective privacy and cookie policies of those providers. These include:
- Google Analytics 4: For analyzing website performance and visitor behavior.
- Meta Pixel: For tracking conversions from Facebook and Instagram ads and building retargeting audiences.
- TikTok Pixel: For optimizing and measuring the success of our TikTok advertising campaigns.
- Microsoft Clarity: For capturing behavioral metrics and heatmaps to improve website usability.
- Fluent Forms & Payment Processors: For securely managing session data when you submit forms or process a transaction.
Targeting and Advertising Cookies: We use these cookies to track your browsing habits on our website in order to deliver advertisements that are more relevant to you and your interests. We use them to measure the effectiveness of our advertising campaigns and to understand how you interact with our website after seeing an ad. We use these cookies to track your browsing habits on our website in order to deliver advertisements that are more relevant to you and your interests. We use them to measure the effectiveness of our advertising campaigns and to understand how you interact with our website after seeing an ad.

Managing Cookie Preferences

You can manage your cookie preferences through the settings of your web browser. Most browsers allow you to block or delete cookies. However, please note that blocking or deleting certain cookies may affect the functionality of our website and your user experience.

You can also opt out of specific third-party cookies used on our website by following the opt-out instructions provided in their respective privacy policies. Additionally, you can learn more about managing cookies at www.allaboutcookies.org.

Updates to This Cookie Policy

We reserve the right to update or modify this Cookie Policy at any time without prior notice. Any changes will be effective immediately upon posting the updated version on our website. We encourage you to review this policy periodically for any updates.

Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or the use of cookies on our website, don’t hesitate to get in touch with us through the contact details provided on our website.