Marketing & Consumer Psychology

A balance scale showing the principle of loss aversion. On the left side, a large pile of glowing green "plus" icons and coins is lifted high in the air. On the right side, a single, heavy "minus" icon is weighing the scale all the way down to the ground. This depicts the unexpected weight of the single loss.

The Principle of Loss Aversion

Leave a Comment / Marketing & Consumer Psychology / Patrick T. Gimmi

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An aetherial human trying to fit a square peg into a round hole even though there are round pegs right beside them on the table. This depicts their inherent Confirmation Bias.

Confirmation Bias

Marketing & Consumer Psychology / Patrick T. Gimmi

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