Marketing & Consumer Psychology

A balance scale showing the principle of loss aversion. On the left side, a large pile of glowing green "plus" icons and coins is lifted high in the air. On the right side, a single, heavy "minus" icon is weighing the scale all the way down to the ground. This depicts the unexpected weight of the single loss.

The Principle of Loss Aversion

Kommentar verfassen / Marketing & Consumer Psychology / Patrick T. Gimmi

Ease of Use: ★★★☆☆ 3/5 | Impact on Sales: ★★★★★ 5/5 | SLM Score: ★★★★☆ 4/5 | Average Usefulness: ★★★★☆ 4/5

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An aetherial human trying to fit a square peg into a round hole even though there are round pegs right beside them on the table. This depicts their inherent Confirmation Bias.

Confirmation Bias

Marketing & Consumer Psychology / Patrick T. Gimmi

Ease of Use: ★★☆☆☆ 2/5 | Impact on Sales: ★★★★★ 5/5 | SLM Score: ★★★★★ 5/5 | Average Usefulness: ★★★★☆ 4/5

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