{"id":1375,"date":"2024-04-01T10:59:48","date_gmt":"2024-04-01T09:59:48","guid":{"rendered":"https:\/\/ptg-marketing.com\/?p=1375"},"modified":"2024-08-20T16:00:04","modified_gmt":"2024-08-20T15:00:04","slug":"true-seo-blueprint","status":"publish","type":"post","link":"https:\/\/ptg-marketing.com\/ch-de\/true-seo-blueprint\/","title":{"rendered":"The Only Way to True SEO (a Blueprint by Google Itself)"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-ast-global-color-1-background-color has-background-dim-30 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1750\" height=\"1000\" src=\"https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Google_Reveals_SEO_Secrets_Spills_Beans_Title_Image_1000p.webp\" class=\"wp-block-cover__image-background wp-post-image\" alt=\"PTG Marketing; Beans spilling onto a table depicting the &quot;spilling of beans&quot; that Google is doing on SEO.\" data-object-fit=\"cover\" srcset=\"https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Google_Reveals_SEO_Secrets_Spills_Beans_Title_Image_1000p.webp 1750w, https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Google_Reveals_SEO_Secrets_Spills_Beans_Title_Image_1000p-300x171.webp 300w, https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Google_Reveals_SEO_Secrets_Spills_Beans_Title_Image_1000p-1024x585.webp 1024w, https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Google_Reveals_SEO_Secrets_Spills_Beans_Title_Image_1000p-768x439.webp 768w, https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Google_Reveals_SEO_Secrets_Spills_Beans_Title_Image_1000p-1536x878.webp 1536w, https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Google_Reveals_SEO_Secrets_Spills_Beans_Title_Image_1000p-18x10.webp 18w\" sizes=\"auto, (max-width: 1750px) 100vw, 1750px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-left has-ast-global-color-4-color has-text-color has-link-color has-x-large-font-size wp-elements-6dc498b5bcb64a8b919736b852e251c8\">Google Spills the Beans<br>on SEO<\/h1>\n<\/div><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>We all know ranking high in the SERPs (search engine results pages) is sometimes like finding a golden ticket. But what if I told you <strong>Google practically spoon-feeds us the secrets to true SEO success<\/strong>?<\/p>\n\n\n\n<p><em>Yes, you read that right. Google basically handed us a roadmap and no one&#8217;s talking about it!<\/em><\/p>\n\n\n\n<p>Here&#8217;s the thing: I&#8217;ve used this insider knowledge to skyrocket <strong>over a hundred pages<\/strong> to the coveted first or second position for their target keywords. Seriously.<\/p>\n\n\n\n<p>Want to crack the Google code and dominate the search results? Well, <strong>here\u2019s what you have to do to rank high up in the SERPs<\/strong> \u2013 courtesy of the big G.<\/p>\n\n\n\n<p><em>By the way, if you&#8217;re also interested in reading about <a href=\"https:\/\/ptg-marketing.com\/seo-for-ai-search\/\" data-type=\"post\" data-id=\"1708\">SEO for AI search engines<\/a>, I suggest you read my dedicated article by clicking the link.<\/em><\/p>\n\n\n\n<div class=\"wp-block-columns highlight is-layout-flex wp-container-core-columns-is-layout-0a48bf8a wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div class=\"wp-block-uagb-image uagb-block-e8179ce3 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/04\/PTG_Marketing_Google_SEO_Treasure_Map_Search_Console_Insights_500p.webp ,https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/04\/PTG_Marketing_Google_SEO_Treasure_Map_Search_Console_Insights_500p.webp 780w, https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/04\/PTG_Marketing_Google_SEO_Treasure_Map_Search_Console_Insights_500p.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/04\/PTG_Marketing_Google_SEO_Treasure_Map_Search_Console_Insights_500p.webp\" alt=\"PTG Marketing; A map in front of a beautiful scenery depicting an SEO roadmap to search success.\" class=\"uag-image-1426\" width=\"643\" height=\"500\" title=\"PTG_Marketing_Google_SEO_Treasure_Map_Search_Console_Insights_500p\" loading=\"lazy\" role=\"img\"\/><figcaption class=\"uagb-image-caption\"><em>Here&#8217;s a roadmap to modern SEO for you.<\/em><\/figcaption><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<ul class=\"wp-block-list\">\n<li>Publish content about <strong>every relevant topic<\/strong> within your industry.<\/li>\n\n\n\n<li>Your content needs to be <strong>more valuable and interesting<\/strong> than your competitors\u2019.<\/li>\n\n\n\n<li>Your page titles must <strong>match the search query<\/strong> quite strongly.<\/li>\n\n\n\n<li><strong>Share and interlink<\/strong> all of your content.<\/li>\n\n\n\n<li>Your website and content must look <strong>modern, inviting, and mobile-friendly<\/strong>.<\/li>\n\n\n\n<li>Create the <strong>best user experience possible<\/strong>.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-71d78e7f wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/04\/PTG_Marketing_What_is_Modern_Website_SEO_Diagram.webp ,https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/04\/PTG_Marketing_What_is_Modern_Website_SEO_Diagram.webp 780w, https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/04\/PTG_Marketing_What_is_Modern_Website_SEO_Diagram.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/04\/PTG_Marketing_What_is_Modern_Website_SEO_Diagram.webp\" alt=\"PTG Marketring: A visualization of all aspects of modern SEO: Content creation, page title optimization, content sharing, user experience optimization, and appealing web design.\" class=\"uag-image-1705\" width=\"770\" height=\"428\" title=\"PTG_Marketing_What_is_Modern_Website_SEO_Diagram\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<p>Surprised? Well, yes, it really is that simple \u2013 at least on the surface. Let\u2019s dive deeper into what Google truly thinks great SEO is, be that for classic SERPs or <a href=\"https:\/\/ptg-marketing.com\/optimize-pages-for-google-sge\/\" data-type=\"post\" data-id=\"1111\">SGE results.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google\u2019s Own Roadmap to SEO<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-a5331a9e wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p>Fire up your <strong>Search Console Insights<\/strong>. That\u2019s where you can find all the info I\u2019m about to present to you for yourself.<\/p>\n\n\n\n<p>Think of it as your personal Google SEO treasure trove. Inside that treasure chest, navigate to &#8220;<strong>Achievements<\/strong>&#8221; and then the &#8220;<strong>In Progress<\/strong>&#8221; milestones. Here&#8217;s the real magic: click on &#8220;<strong>Success Tips<\/strong>&#8220;. There you have it \u2013 a treasure map straight from Google HQ.<\/p>\n\n\n\n<p>Now, this treasure map needs some explaining and clarifying. So, let\u2019s get into that right now, shall we?<\/p>\n\n\n\n<p>So, what juicy SEO secrets are hiding in those Success Tips?<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<iframe loading=\"lazy\" width=\"224\" height=\"400\" src=\"https:\/\/www.youtube.com\/embed\/L60rl6V6hP8\" title=\"Google Gives Away Its SEO Secrets!\ud83e\udd2f #seo\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Publish Content About Every Relevant Topic Within Your Industry.<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-a5331a9e wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>Google wants you to be <strong>the ultimate information hub within your industry<\/strong>. Their advice?<\/p>\n\n\n\n<p>Leverage the &#8220;People Also Asked&#8221; and &#8220;Related Searches&#8221; sections that pop up on your competitors&#8217; pages. Think of them as potentially missing puzzle pieces on your website.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-uagb-image uagb-block-03f5fd9d wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_SCI_Create_Relevant_Content_on_Every_Topic_in_Your_Industry.jpg ,https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_SCI_Create_Relevant_Content_on_Every_Topic_in_Your_Industry.jpg 780w, https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_SCI_Create_Relevant_Content_on_Every_Topic_in_Your_Industry.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_SCI_Create_Relevant_Content_on_Every_Topic_in_Your_Industry.jpg\" alt=\"PTG Marketing; An excerpt of Google's Search Console Insights saying website owners should &quot;create more related content&quot;.\" class=\"uag-image-1389\" width=\"573\" height=\"391\" title=\"PTG_Marketing_SCI_Create_Relevant_Content_on_Every_Topic_in_Your_Industry\" loading=\"lazy\" role=\"img\"\/><figcaption class=\"uagb-image-caption\"><em>Fill in all available &#8220;blanks&#8221; on your website&#8217;s core topics.<\/em><\/figcaption><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Use these insights (and some intel from Google Trends) to <strong>craft content that fills those gaps<\/strong>. Basically, you&#8217;re becoming a content detective, uncovering the questions and topics your audience craves.<\/p>\n\n\n\n<p>Produce as much content as needed to fill in all possible gaps on your website. This will help you become a topical authority \u2013 not only in the eyes of your website users but also in Google\u2019s.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Your Content Needs to be More Valuable and Interesting Than Your Competitors&#8217;<\/h3>\n\n\n\n<p>Now that you&#8217;ve identified those industry hot topics, it&#8217;s time to unleash your inner innovator.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-a5331a9e wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>Here&#8217;s the secret sauce: <strong>Research the content that&#8217;s already ranking for those keywords and improve it<\/strong>. Think of it as friendly competition\u2014you&#8217;re taking your competitor&#8217;s content and injecting it with steroids (metaphorically speaking, of course).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-uagb-image uagb-block-24f56823 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_SCI_Create_Better_Content.jpg ,https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_SCI_Create_Better_Content.jpg 780w, https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_SCI_Create_Better_Content.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_SCI_Create_Better_Content.jpg\" alt=\"PTG Marketing; Google Search Console Insights says you should create content by &quot;innovating and improving on&quot; existing content in the SERPs.\" class=\"uag-image-1401\" width=\"579\" height=\"230\" title=\"PTG_Marketing_SCI_Create_Better_Content\" loading=\"lazy\" role=\"img\"\/><figcaption class=\"uagb-image-caption\"><em>Innovate and Improve on existing content in the SERPS.<\/em><\/figcaption><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><strong>Add your personal experience<\/strong> to the content and make it truly unique to you. Pure regurgitation of other content doesn\u2019t cut it. Add that personal touch to <strong>prove that YOU are the true expert<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Your Page Titles Must Match the Search Query Quite Strongly.<\/h3>\n\n\n\n<p>Here&#8217;s a golden rule from Google: your page title should be like a beacon, guiding your audience (and search engines) straight to your content.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-a5331a9e wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>In simpler terms, <strong>the title needs to be a near-perfect match for the search query<\/strong> someone might type into Google.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-uagb-image uagb-block-3328d533 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_SCI_Query_Matching_Titles.jpg ,https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_SCI_Query_Matching_Titles.jpg 780w, https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_SCI_Query_Matching_Titles.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_SCI_Query_Matching_Titles.jpg\" alt=\"PTG Marketing; Google Search Console says titles should be written in ways that the audience might search for them.\" class=\"uag-image-1404\" width=\"579\" height=\"230\" title=\"PTG_Marketing_SCI_Query_Matching_Titles\" loading=\"lazy\" role=\"img\"\/><figcaption class=\"uagb-image-caption\"><em>Write titles the way your audience might search them.<\/em><\/figcaption><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<p>This proves that you know what your audience is looking for and will likely know what the answer is. Vague, similar-yet-not-really type of titles make your website users feel uncertain.<\/p>\n\n\n\n<p>That\u2019s something you want to avoid at all costs. So, make sure <strong>your titles are at least 100% semantically identical<\/strong> to what your audience is searching for.<\/p>\n\n\n\n<p>Personally, I <strong>optimize H1s and H2s for search intent<\/strong> and often get a bit more creative with H3s and H4s. Works well for me.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Share and Interlink All of Your Content<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-a5331a9e wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p>Think of your content as a delicious meal. If no one knows it exists, how can they devour it? Here&#8217;s where content promotion comes in.<\/p>\n\n\n\n<p><strong>Share your masterpiece<\/strong> on social media, relevant online communities, and even other high-quality websites (with a backlink, of course).<\/p>\n\n\n\n<p>Don&#8217;t forget to sprinkle <strong>internal links<\/strong> throughout your website, connecting your content like a beautiful web (pun intended).<\/p>\n\n\n\n<p>If you don\u2019t think your content is worth showing to other people, then why should Google? Prove to search engines and to your audience that your stuff is share-worthy.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-uagb-image uagb-block-3b212603 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/04\/PTG_Marketing_SCI_Sharing_Interlinking_Content_for_SEO_and_UX.jpg ,https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/04\/PTG_Marketing_SCI_Sharing_Interlinking_Content_for_SEO_and_UX.jpg 780w, https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/04\/PTG_Marketing_SCI_Sharing_Interlinking_Content_for_SEO_and_UX.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/04\/PTG_Marketing_SCI_Sharing_Interlinking_Content_for_SEO_and_UX.jpg\" alt=\"\" class=\"uag-image-1416\" width=\"589\" height=\"353\" title=\"PTG_Marketing_SCI_Sharing_Interlinking_Content_for_SEO_and_UX\" loading=\"lazy\" role=\"img\"\/><figcaption class=\"uagb-image-caption\"><em>Interlinking and sharing is crucial for SEO.<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-43913ac5 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Interlinking_Sharing_SEO_Optimization_500p.webp ,https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Interlinking_Sharing_SEO_Optimization_500p.webp 780w, https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Interlinking_Sharing_SEO_Optimization_500p.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Interlinking_Sharing_SEO_Optimization_500p.webp\" alt=\"PTG Marketing; image of a chain symbolizing the interlinking of content on a website for SEO purposes.\" class=\"uag-image-1386\" width=\"500\" height=\"643\" title=\"PTG_Marketing_Interlinking_Sharing_SEO_Optimization_500p\" loading=\"lazy\" role=\"img\"\/><figcaption class=\"uagb-image-caption\"><em>Never forget to interlink and share your content.<\/em><\/figcaption><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Your Website and Content Must Look Modern, Inviting, and Mobile-Friendly<\/h3>\n\n\n\n<p>Imagine a user landing on your website for the first time. Is it visually appealing, easy to navigate, and mobile-friendly? That user will unconsciously ask themselves that question and <strong>answer it in about two seconds or less<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-a5331a9e wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>Let&#8217;s face it: If your website looks like it belongs in the dial-up era, visitors will bounce faster than a rubber ball. Invest in a <strong>modern, user-friendly website design that caters to the mobile-first world<\/strong>.<\/p>\n\n\n\n<p>If the web page the user lands on fails the 2-second test, it\u2019s over.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-uagb-image uagb-block-cca10778 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_SCI_Modern_Inviting_Mobile_Friendly_Content.jpg ,https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_SCI_Modern_Inviting_Mobile_Friendly_Content.jpg 780w, https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_SCI_Modern_Inviting_Mobile_Friendly_Content.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_SCI_Modern_Inviting_Mobile_Friendly_Content.jpg\" alt=\"PTG Marketing; Google Search Console Insights says you should make your content &quot;modern and inviting&quot;.\" class=\"uag-image-1406\" width=\"579\" height=\"230\" title=\"PTG_Marketing_SCI_Modern_Inviting_Mobile_Friendly_Content\" loading=\"lazy\" role=\"img\"\/><figcaption class=\"uagb-image-caption\"><em>Make your content look modern and inviting.<\/em><\/figcaption><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"highlight\">It won\u2019t matter how great your content is. If the overall visual appearance and usability of your website stinks, the user will expect the content to be of lesser quality as well.<\/p>\n\n\n\n<p>A bad user experience (UX) destroys any possibility of you ever being seen as an authority on the topic of your expertise \u2013 regardless of how good your content \u201csecretly\u201d is.<\/p>\n\n\n\n<p>More on that note:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Create the Best User Experience Possible.<\/h3>\n\n\n\n<p>High-quality images and videos are the icing on the cake when it comes to user experience. No, scratch that! They\u2019re the bread and butter!<\/p>\n\n\n\n<p>Not only do they <strong>break up text walls<\/strong> and make your content <strong>more visually appealing<\/strong>, but they can also <strong>help explain complex concepts<\/strong> in a clear and engaging way.<\/p>\n\n\n\n<p>Both \u2013 but mostly images \u2013 are insanely important when it comes to UX and making your site more visually appealing.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-a5331a9e wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><strong>Use custom images<\/strong> wherever possible. Photos of you, your business, your clients, or your products or services are always best.<\/li>\n\n\n\n<li>The second-best option (in my opinion) is <strong>custom-made images and pictograms<\/strong> that fit the style of your website. This option is for businesses that lack enough opportunities to show relevant imagery in the form of photos (like PTG Marketing).<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-uagb-image uagb-block-c07b32c0 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/04\/PTG_Marketing_Map_to_True_SEO_Search_Engine_Optimization_500p.webp ,https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/04\/PTG_Marketing_Map_to_True_SEO_Search_Engine_Optimization_500p.webp 780w, https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/04\/PTG_Marketing_Map_to_True_SEO_Search_Engine_Optimization_500p.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/04\/PTG_Marketing_Map_to_True_SEO_Search_Engine_Optimization_500p.webp\" alt=\"PTG Marketing; A person holding a map symbolizing that images and other media helps users navigate websites easier.\" class=\"uag-image-1419\" width=\"643\" height=\"500\" title=\"PTG_Marketing_Map_to_True_SEO_Search_Engine_Optimization_500p\" loading=\"lazy\" role=\"img\"\/><figcaption class=\"uagb-image-caption\"><em>Images and videos help users navigate your site and improve UX.<\/em><\/figcaption><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Avoid the use of stock photos<\/strong>. Everyone can tell they\u2019re stock images, and they serve no purpose other than to fill in the gaps between your blocks of text. Do your users the honor of providing them with unique, custom images, and at least go with option number two.<\/li>\n<\/ul>\n\n\n\n<p>On the other hand, <strong>videos help build trust<\/strong> with your website\u2019s users FAST. Also, they entice users to <strong>stay on your site for longer<\/strong> and thus show search engines that your content is interesting and relevant.<\/p>\n\n\n\n<p>Use both images and videos en masse to provide a great visual experience and build authority fast.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">True SEO Boils Down to Creating Helpful, People-First Content<\/h2>\n\n\n\n<p>To summarize what Google itself says about SEO in one little paragraph:<\/p>\n\n\n\n<p class=\"highlight\">To dominate the SERPs, craft a comprehensive content strategy that tackles <strong>every relevant industry topic<\/strong>, <strong>surpasses competitor content<\/strong> in value and intrigue, features <strong>titles perfectly aligned with search queries<\/strong>, and <strong>prioritizes user experience<\/strong> through modern, mobile-friendly design, strategic internal linking and high-quality visuals.<\/p>\n\n\n\n<p>Simple enough, right? Well, if it were that easy, we\u2019d all be in the top Google Search results.<\/p>\n\n\n\n<p>But with this blueprint straight from Google, you do have the ammo in your arsenal to get to the top of the SERPs \u2013 as I\u2019ve done many times.<\/p>\n\n\n\n<p>Follow this SEO roadmap, and you&#8217;ll be well on your way to ranking success.<\/p>\n\n\n\n<p>And if you need help with your website, you\u2019re welcome to hit me up personally at <a href=\"mailto:patrick@ptg-marketing.com\">patrick@ptg-marketing.com<\/a><\/p>\n\n\n\n<p>Seriously, don\u2019t hesitate to ask.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQs About SEO That Might Interest You<\/h2>\n\n\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-fd141350 uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-true uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     \" data-faqtoggle=\"true\" role=\"tablist\"><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-4030daf9 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">How long does it take to see results from SEO?<\/span><\/div><div class=\"uagb-faq-content\"><p>SEO is a long-term strategy, not a quick fix. While you might see some initial improvements within weeks, significant ranking gains can take months or even a year, depending on your industry&#8217;s competitiveness and your website&#8217;s authority. The key is to be consistent with your content creation and optimization efforts.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-0bf51975 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Is SEO expensive?<\/span><\/div><div class=\"uagb-faq-content\"><p>SEO doesn&#8217;t have to be a budget-breaker. This article outlines many free and cost-effective strategies you can implement yourself. However, there are additional SEO tactics that require investment, such as hiring an SEO specialist or running pay-per-click (PPC) advertising campaigns. The best approach depends on your resources and comfort level.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-5d9bf2d0 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">What are some SEO tools I can use?<\/span><\/div><div class=\"uagb-faq-content\"><p>There are many free and paid SEO tools available to help you with keyword research, competitor analysis, on-page optimization, and backlink tracking. Some popular free options include Google Search Console, Keyword Planner, and Moz Beginner&#8217;s Guide to SEO. Or maybe my personal favorite: the SEO PowerSuite. As your SEO journey progresses, you might explore paid tools that offer more advanced features.<\/p><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Resources Used to Write This Article:<\/h2>\n\n\n\n<p>Google Search Central. (n.d.). Creating helpful, reliable, people-first content. <em>developers.google.com<\/em><br><a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\" rel=\"noreferrer noopener\">Read the article<\/a><\/p>\n\n\n\n<p>Google Search Console Insights. (n.d.). Success Tips within Achievements. <em>search.google.com<\/em><br>[Page unlinkable due to mandatory login.]<\/p>\n\n\n\n<p>Papagiannis, N. (2020).&nbsp;<em>Effective SEO and content marketing: the ultimate guide for maximizing free web traffic<\/em>. John Wiley &amp; Sons.<br><a href=\"https:\/\/books.google.ch\/books?id=B4TLDwAAQBAJ&amp;lpg=PR15&amp;ots=Q1WrFxW-md&amp;dq\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/books.google.ch\/books?id=B4TLDwAAQBAJ&amp;lpg=PR15&amp;ots=Q1WrFxW-md&amp;dq\" rel=\"noreferrer noopener\">Read the book<\/a><\/p>\n\n\n\n<p>Xinghai, W. (2023). Reimagining website usability: A conceptual exploration of SEO and UX design integration.&nbsp;<em>Journal of Digitainability, Realism &amp; Mastery (DREAM)<\/em>,&nbsp;<em>2<\/em>(03), 60-66.<br><a href=\"https:\/\/dreamjournal.my\/index.php\/DREAM\/article\/view\/99\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/dreamjournal.my\/index.php\/DREAM\/article\/view\/99\" rel=\"noreferrer noopener\">Read the publication<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There&#8217;s an SEO goldmine hidden within Google Search Console. Learn how to leverage Google&#8217;s insights to create content that dominates search results, build a user-friendly website, and ultimately conquer the SERPs.<\/p>","protected":false},"author":2,"featured_media":1380,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[14,17,16],"class_list":["post-1375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-marketing","tag-seo","tag-website-optimization"],"uagb_featured_image_src":{"full":["https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Google_Reveals_SEO_Secrets_Spills_Beans_Title_Image_1000p.webp",1750,1000,false],"thumbnail":["https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Google_Reveals_SEO_Secrets_Spills_Beans_Title_Image_1000p-150x150.webp",150,150,true],"medium":["https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Google_Reveals_SEO_Secrets_Spills_Beans_Title_Image_1000p-300x171.webp",300,171,true],"medium_large":["https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Google_Reveals_SEO_Secrets_Spills_Beans_Title_Image_1000p-768x439.webp",768,439,true],"large":["https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Google_Reveals_SEO_Secrets_Spills_Beans_Title_Image_1000p-1024x585.webp",1024,585,true],"1536x1536":["https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Google_Reveals_SEO_Secrets_Spills_Beans_Title_Image_1000p-1536x878.webp",1536,878,true],"2048x2048":["https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Google_Reveals_SEO_Secrets_Spills_Beans_Title_Image_1000p.webp",1750,1000,false],"trp-custom-language-flag":["https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Google_Reveals_SEO_Secrets_Spills_Beans_Title_Image_1000p-18x10.webp",18,10,true]},"uagb_author_info":{"display_name":"Patrick T. Gimmi","author_link":"https:\/\/ptg-marketing.com\/ch-de\/author\/patrick-t-gimmi\/"},"uagb_comment_info":0,"uagb_excerpt":"There's an SEO goldmine hidden within Google Search Console. Learn how to leverage Google's insights to create content that dominates search results, build a user-friendly website, and ultimately conquer the SERPs.","_links":{"self":[{"href":"https:\/\/ptg-marketing.com\/ch-de\/wp-json\/wp\/v2\/posts\/1375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ptg-marketing.com\/ch-de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ptg-marketing.com\/ch-de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ptg-marketing.com\/ch-de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ptg-marketing.com\/ch-de\/wp-json\/wp\/v2\/comments?post=1375"}],"version-history":[{"count":47,"href":"https:\/\/ptg-marketing.com\/ch-de\/wp-json\/wp\/v2\/posts\/1375\/revisions"}],"predecessor-version":[{"id":1741,"href":"https:\/\/ptg-marketing.com\/ch-de\/wp-json\/wp\/v2\/posts\/1375\/revisions\/1741"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ptg-marketing.com\/ch-de\/wp-json\/wp\/v2\/media\/1380"}],"wp:attachment":[{"href":"https:\/\/ptg-marketing.com\/ch-de\/wp-json\/wp\/v2\/media?parent=1375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ptg-marketing.com\/ch-de\/wp-json\/wp\/v2\/categories?post=1375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ptg-marketing.com\/ch-de\/wp-json\/wp\/v2\/tags?post=1375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}