{"id":1228,"date":"2024-03-01T15:43:35","date_gmt":"2024-03-01T15:43:35","guid":{"rendered":"https:\/\/ptg-marketing.com\/?p=1228"},"modified":"2025-06-17T14:17:31","modified_gmt":"2025-06-17T13:17:31","slug":"likability-for-more-sales","status":"publish","type":"post","link":"https:\/\/ptg-marketing.com\/ch-de\/likability-for-more-sales\/","title":{"rendered":"Likability: How to Charm Your Way to More Sales"},"content":{"rendered":"<div class=\"wp-block-cover alignfull\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-ast-global-color-0-background-color has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1750\" height=\"1000\" src=\"https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Likeability_Boosts_Sales_Title_1000p.webp\" class=\"wp-block-cover__image-background wp-post-image\" alt=\"\" data-object-fit=\"cover\" srcset=\"https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Likeability_Boosts_Sales_Title_1000p.webp 1750w, https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Likeability_Boosts_Sales_Title_1000p-300x171.webp 300w, https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Likeability_Boosts_Sales_Title_1000p-1024x585.webp 1024w, https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Likeability_Boosts_Sales_Title_1000p-768x439.webp 768w, https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Likeability_Boosts_Sales_Title_1000p-1536x878.webp 1536w, https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Likeability_Boosts_Sales_Title_1000p-18x10.webp 18w\" sizes=\"auto, (max-width: 1750px) 100vw, 1750px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-left has-ast-global-color-4-color has-text-color has-link-color has-large-font-size wp-elements-4bfc699495870d7015c67a0dd6a4418e\">Die <mark style=\"background-color:rgba(0, 0, 0, 0);color:#ffffff\" class=\"has-inline-color\">Likability<\/mark> Factor<\/h1>\n\n\n\n<h4 class=\"wp-block-heading has-ast-global-color-4-color has-text-color has-link-color wp-elements-cb943d83facd650e9602c8bbd9e4fe21\">How to Charm Your Way to More Sales<\/h4>\n<\/div><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>We all want to close more deals and grow our businesses, right? Well, getting more sales is easy when you understand that it\u2019s all about being likable.<\/p>\n\n\n\n<p class=\"highlight\">Have you ever considered <strong>the power of likability<\/strong>? Of course, you have! Everyone knows that people are more likely to buy from someone they, well, like, right?<\/p>\n\n\n\n<p>Now, becoming more likable isn&#8217;t some mystical ability reserved for Hollywood stars. It&#8217;s actually a set of skills you can learn and hone.<\/p>\n\n\n\n<p>And that\u2019s what this short article is all about; Teaching you some little tricks to become more likeable so you can improve your sales quota.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-a5331a9e wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p>Here are four <strong>simple yet powerful<\/strong> ways to boost your likability factor:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Show empathy<\/li>\n\n\n\n<li>Have something in common<\/li>\n\n\n\n<li>Give compliments<\/li>\n\n\n\n<li>Be good-looking<\/li>\n<\/ol>\n\n\n\n<p>These are four easy ways to become more likable. Yes, being good-looking isn&#8217;t necessarily easy, but there are ways to make yourself more attractive that don&#8217;t include changing your genes.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div align=\"center\"><iframe loading=\"lazy\" width=\"224\" height=\"400\" src=\"https:\/\/www.youtube.com\/embed\/CM99ZUvvHWQ\" title=\"More Likeable = More #Sales | But How?\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Just like in the video, let&#8217;s discuss each of these four ways separately, shall we?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Boost Your Likability<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Unleash Your Inner Empath:<\/h3>\n\n\n\n<p>Put yourself in your client&#8217;s shoes. <strong>Understand their struggles, their pain points, and what keeps them up at night<\/strong>. Don&#8217;t just fake it &#8211; genuine empathy goes a long way.<\/p>\n\n\n\n<p class=\"highlight\">Research published in the 2009 Journal of Applied Psychology supports the <strong>link between emotional intelligence and sales performance<\/strong>. A study conducted through a meta-analysis suggests that individuals with higher emotional intelligence, which includes skills like empathy and relationship building, tend to perform better in sales.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-a5331a9e wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p>Remember, as marketers and advertisers, we&#8217;re in the business of <strong>solving problems<\/strong>, not just selling stuff.<\/p>\n\n\n\n<p>Imagine you&#8217;re explaining a new website design to a client. Don&#8217;t just rattle off features; <strong>acknowledge their concerns<\/strong> about user experience and budget constraints, for example. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-bottom:0;flex-basis:40%\">\n<div class=\"wp-block-uagb-image uagb-block-7b98f7dc wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Empathy_in_Sales_500p.webp ,https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Empathy_in_Sales_500p.webp 780w, https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Empathy_in_Sales_500p.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Empathy_in_Sales_500p.webp\" alt=\"PTG Marketing; Abstract image of a person showing empathy towards another person's business situation to become more likable as a sales person.\" class=\"uag-image-1249\" width=\"500\" height=\"500\" title=\"PTG_Marketing_Empathy_in_Sales_500p\" loading=\"lazy\" role=\"img\"\/><figcaption class=\"uagb-image-caption\"><em>Showing empathy boosts your likability<\/em>.<\/figcaption><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Say something like, &#8220;I understand your concerns about website loading speed. It&#8217;s crucial for both user experience and search engine ranking. And of course, we\u2019ll tackle that issue together.&#8221;<\/p>\n\n\n\n<p>I&#8217;ve written a full-fledged article on <a href=\"https:\/\/ptg-marketing.com\/ch-de\/how-to-create-empathy-through-writing\/\" target=\"_blank\" data-type=\"post\" data-id=\"1746\" rel=\"noreferrer noopener\">how to create empathy through writing<\/a>, which you can read by clicking the link. Don&#8217;t worry, it&#8217;ll open in a new tab &#8211; you won&#8217;t lose your reading progress here.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Find Common Ground:<\/h3>\n\n\n\n<p>We all like to feel understood and connected. Take the time to <strong>find common interests, values, or experiences<\/strong> you share with your clients. This doesn&#8217;t mean becoming a chameleon, but rather showing a genuine interest in their world.<\/p>\n\n\n\n<p>Have you ever overcome a similar marketing hurdle with another company? Mention it!<\/p>\n\n\n\n<p>&#8220;<strong>We faced a similar challenge<\/strong> with lead generation, which is why I recommend this targeted social media campaign strategy. It proved to be very useful in solving our problem, and I think it could do the same in your case.&#8221;<\/p>\n\n\n\n<p>But to find common ground, you have to know your ideal customer&#8217;s profile intimately. Read our article on <a href=\"https:\/\/ptg-marketing.com\/ch-de\/define-your-ideal-customer-avatar\/\" target=\"_blank\" data-type=\"post\" data-id=\"2056\" rel=\"noreferrer noopener\">how to define a buyer persona (&#8220;ICA&#8221;)<\/a> by clicking the link (the article will open in a new tab).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. The Art of Appreciation:<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-a5331a9e wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-bottom:0\">\n<p>Who doesn&#8217;t love a compliment? <strong>Acknowledge your clients&#8217; strengths, achievements, and the value they bring to the table<\/strong>. A sincere &#8220;well done&#8221; can go a long way in building trust and rapport.<\/p>\n\n\n\n<p>Did your client provide insightful feedback on your initial design concept? Acknowledge it!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-uagb-image alignleft uagb-block-67a755bf wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-left\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Congratulating_Compliments_Increase_Sales_500p.webp ,https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Congratulating_Compliments_Increase_Sales_500p.webp 780w, https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Congratulating_Compliments_Increase_Sales_500p.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Congratulating_Compliments_Increase_Sales_500p.webp\" alt=\"\" class=\"uag-image-1259\" width=\"331\" height=\"257\" title=\"PTG_Marketing_Congratulating_Compliments_Increase_Sales_500p\" loading=\"lazy\" role=\"img\"\/><figcaption class=\"uagb-image-caption\"><em>A well-placed compliment can make a big difference.<\/em><\/figcaption><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<p>For example, say something like: &#8220;Thank you for the insightful feedback on the homepage layout. It helped us refine the user flow significantly.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Beauty in the Eye of the Beholder:<\/h3>\n\n\n\n<p>Research shows <strong>attractive people tend to have an advantage in social situations<\/strong>. They are more likable from the get-go. That\u2019s a scientifically proven fact.<\/p>\n\n\n\n<p class=\"highlight\">Studies have found that different aspects of likability, such as physical attractiveness, warmth, and perceived competence, can all influence buyer behavior.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-a5331a9e wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-uagb-image uagb-block-a4b95bce wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Attractiveness_Boosts_Likeability_Sales_500p.webp ,https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Attractiveness_Boosts_Likeability_Sales_500p.webp 780w, https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Attractiveness_Boosts_Likeability_Sales_500p.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Attractiveness_Boosts_Likeability_Sales_500p.webp\" alt=\"PTG Marketing; Abstract image of a man looking at a new suit to buy to look more attractive and to increase his likability.\" class=\"uag-image-1264\" width=\"500\" height=\"500\" title=\"PTG_Marketing_Attractiveness_Boosts_Likeability_Sales_500p\" loading=\"lazy\" role=\"img\"\/><figcaption class=\"uagb-image-caption\"><em>Attractiveness isn&#8217;t all &#8211; but it helps alot.<\/em><\/figcaption><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>So, if you want to be more likable without even having to say anything, <strong>present yourself accordingly<\/strong>. Get a facial, a fresh haircut, and maybe even a brand-new tailor-made suit to look as spiffy as you can. Before making any first impressions.<\/p>\n\n\n\n<p>And if that\u2019s not enough, here&#8217;s the good news: <strong>attractiveness isn\u2019t a dealbreaker<\/strong>. Your personality, skills, and genuine connection with people ultimately matter more.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>While building rapport, it&#8217;s tempting to become someone you&#8217;re not. But <strong>people connect with realness<\/strong>. Embrace your unique personality and quirks. Be you and be real. That\u2019s more important than a well-cut suit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">More Likeable = More Sales<\/h2>\n\n\n\n<p>It\u2019s easy to sell things to people who like you, and it\u2019s almost impossible to sell to people who don\u2019t.<\/p>\n\n\n\n<p>So why not go the extra step during your sales process and <strong>make a connection with your prospects<\/strong>?<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-a5331a9e wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p class=\"highlight\">Studies have highlighted the &#8220;halo effect,&#8221; where people perceive someone as competent based solely on their perceived likability. This suggests that building a positive and approachable persona can lead to increased sales success.<\/p>\n\n\n\n<p>Just remember, becoming more likable isn&#8217;t about manipulation or fakery. It&#8217;s about <strong>building genuine connections<\/strong> and showing genuine interest in the people you work with.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div class=\"wp-block-uagb-image uagb-block-ba4ea1a5 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Halo_Effect_Boosts_Sales_500p.webp ,https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Halo_Effect_Boosts_Sales_500p.webp 780w, https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Halo_Effect_Boosts_Sales_500p.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Halo_Effect_Boosts_Sales_500p.webp\" alt=\"PTG Marketing; An abstract image that depicts the halo effect that helps with likability and sales.\" class=\"uag-image-1266\" width=\"406\" height=\"522\" title=\"PTG_Marketing_Halo_Effect_Boosts_Sales_500p\" loading=\"lazy\" role=\"img\"\/><figcaption class=\"uagb-image-caption\">The halo effect leads to more sales.<\/figcaption><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Many studies have emphasized the importance of building genuine connections with customers, <strong>exceeding their expectations<\/strong>, and <strong>fostering trust<\/strong> to achieve sustainable sales success.<\/p>\n\n\n\n<p>So, the next time you interact with a client or potential customer, try these tips and see the difference. You might be surprised at how a little <strong>likability magic<\/strong> can boost your sales and build lasting relationships.<\/p>\n\n\n\n<p>And if you\u2019re interested in selling online, I have a must-read article for you: <a href=\"https:\/\/ptg-marketing.com\/ch-de\/online-sales-rainmaker\/\" data-type=\"post\" data-id=\"1041\">Der Rainmaker-Ansatz f\u00fcr einfache Online-Verk\u00e4ufe und Marketing<\/a>. Give it a read. It\u2019s worth it!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">FAQs About Increasing Likability<\/h3>\n\n\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-dd8428c5 uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-true uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height\" data-faqtoggle=\"true\" role=\"tablist\"><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-918b933a\" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">How can I <strong>overcome my natural shyness<\/strong> to be more likable in sales?<\/span><\/div><div class=\"uagb-faq-content\"><p>While being outgoing can be an advantage, it&#8217;s not essential for likability. Focus on <strong>genuinely<\/strong> applying the tips mentioned, like active listening and finding common ground. Additionally, <strong>practice and small wins can build confidence over time<\/strong>. Remember, people appreciate authenticity, so embrace your unique personality and let your passion for your product or service shine through.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-74fb7742\" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Are there specific things I should <strong>avoid saying or doing <\/strong>to come across as more likable?<\/span><\/div><div class=\"uagb-faq-content\"><p>Being likable goes beyond just what you say; it&#8217;s also about what you don&#8217;t say or do. <strong>Avoid interrupting clients, talking over them, or making negative comments about competitors<\/strong>. Be mindful of your body language; maintain good posture, make eye contact, and avoid fidgeting, which can portray nervousness or disinterest.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-7dc887b2\" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">How can I tell if my attempts to be more likable are <strong>actually working<\/strong>?<\/span><\/div><div class=\"uagb-faq-content\"><p>Pay attention to your client&#8217;s <strong>verbal and non-verbal cues<\/strong>. Are they engaged in the conversation, asking questions, and nodding in agreement? These can be positive signs. However, if they seem dismissive, disinterested, or avoid eye contact, it might be a good opportunity to adjust your approach or ask clarifying questions to understand their concerns better.<\/p><\/div><\/div><\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Resources Used to Write this Article:<\/h3>\n\n\n\n<p>Cialdini, R. B. (2001). The science of persuasion.&nbsp;<em>Scientific American<\/em>,&nbsp;<em>284<\/em>(2), 76-81.<br><a href=\"https:\/\/www.jstor.org\/stable\/26059056\" data-type=\"link\" data-id=\"https:\/\/www.jstor.org\/stable\/26059056\" target=\"_blank\" rel=\"noreferrer noopener\">Read Article<\/a><\/p>\n\n\n\n<p>de Silva, T. M. (2020). Building relationships through customer engagement in Facebook brand pages.&nbsp;<em>Marketing Intelligence &amp; Planning<\/em>,&nbsp;<em>38<\/em>(6), 713-729.<br><a href=\"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/MIP-02-2019-0085\/full\/html\" data-type=\"link\" data-id=\"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/MIP-02-2019-0085\/full\/html\" target=\"_blank\" rel=\"noreferrer noopener\">Read Article<\/a><\/p>\n\n\n\n<p>van Zeeland, E., &amp; Henseler, J. (2018). The behavioural response of the professional buyer on social cues from the vendor and how to measure it.&nbsp;<em>Journal of business &amp; industrial marketing<\/em>,&nbsp;<em>33<\/em>(1), 72-83.<br><a href=\"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/JBIM-06-2016-0135\/full\/pdf?title=the-behavioural-response-of-the-professional-buyer-on-social-cues-from-the-vendor-and-how-to-measure-it\" data-type=\"link\" data-id=\"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/JBIM-06-2016-0135\/full\/pdf?title=the-behavioural-response-of-the-professional-buyer-on-social-cues-from-the-vendor-and-how-to-measure-it\" target=\"_blank\" rel=\"noreferrer noopener\">Read Article<\/a><\/p>\n\n\n\n<p>Wisker, Z. L., &amp; Poulis, A. (2015). Emotional intelligence and sales performance. A myth or reality?.&nbsp;<em>International Journal of Business and Society<\/em>,&nbsp;<em>16<\/em>(2).<br><a href=\"https:\/\/publisher.unimas.my\/ojs\/index.php\/IJBS\/article\/view\/563\" data-type=\"link\" data-id=\"https:\/\/publisher.unimas.my\/ojs\/index.php\/IJBS\/article\/view\/563\" target=\"_blank\" rel=\"noreferrer noopener\">Read Article<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>People are more likely to buy from someone they like. But how can you become instantly more likable as a sales person?<\/p>","protected":false},"author":1,"featured_media":1229,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[13],"class_list":["post-1228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-sales"],"uagb_featured_image_src":{"full":["https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Likeability_Boosts_Sales_Title_1000p.webp",1750,1000,false],"thumbnail":["https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Likeability_Boosts_Sales_Title_1000p-150x150.webp",150,150,true],"medium":["https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Likeability_Boosts_Sales_Title_1000p-300x171.webp",300,171,true],"medium_large":["https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Likeability_Boosts_Sales_Title_1000p-768x439.webp",768,439,true],"large":["https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Likeability_Boosts_Sales_Title_1000p-1024x585.webp",1024,585,true],"1536x1536":["https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Likeability_Boosts_Sales_Title_1000p-1536x878.webp",1536,878,true],"2048x2048":["https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Likeability_Boosts_Sales_Title_1000p.webp",1750,1000,false],"trp-custom-language-flag":["https:\/\/ptg-marketing.com\/wp-content\/uploads\/2024\/03\/PTG_Marketing_Likeability_Boosts_Sales_Title_1000p-18x10.webp",18,10,true]},"uagb_author_info":{"display_name":"ptg-marketing.com","author_link":"https:\/\/ptg-marketing.com\/ch-de\/author\/ptg-marketing-com\/"},"uagb_comment_info":0,"uagb_excerpt":"People are more likely to buy from someone they like. 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